Insurance companies very well know the potential of the online channel for insurance registrations and renewals. Selling policies online helps them to make significant savings as they no longer need to pay commissions to the agents. That is the reason why all insurance products such as cars, 2 wheelers, health, travel, home, personal, life insurance, etc. are available to buy online.
Despite being aware of this online advantage, most of the insurance companies are lagging behind when it comes to being customer friendly. There is a good amount of improvement possible in current online setup of most insurance companies.