Lucky Grahak and Digi Dhan Yojana - Peer to Peer vs Customer to Merchant Transaction?

NPCI and Niti Aayog has launched two new schemes named - "Lucky Grahak Yojana" and "Digi Dhan Vyapar Yojana" to promote use of digital transactions. Under these schemes, there will be weekly lucky draws and rewards for customers and merchants (shopkeepers, retailers) to use digital payments instead of cash transactions.

The rules of the scheme allow only a set of transactions for lucky draws and it is not clear what that means.

P2P, C2M, C2G, and B2B Transactions

As part of the lucky draw specification, NPCI and Niti Aayog has mentioned that for people using UPI and USSD, only C2M (Customer to Merchant) and C2G (Customer to Government) transactions will be considered for lucky draws. As per them, P2P (Peer to Peer) and B2B (Business to Business) transactions will not be eligible in lucky draw.

It is not clear, how one can distinguish between say C2M and P2P transaction? Who is a merchant? If the definition of Merchant or Business is having a 'Current Account' instead of 'Saving Account', then it will be a failed scheme.

This lucky draw scheme is focused primarily on small transactions in every nook and corner of India. One can not expect every small shopkeeper to open a current account.

Waiting for clarification...